Audience management
& segmentation
Organize subscribers, manage attributes and build targeted audiences for more relevant communication.
DIGITAL MARKETING, CONNECTED
Marketing automation.
Connected customer experiences.
Kraken Optimize brings audience management, email campaigns, web push notifications and automated workflows together in one platform.
THE TOOLS, TOGETHER
From audience to action.
Bring your marketing activity into focus with tools that work together.
Audience management
Email & web push
campaigns
Create email campaigns and web push notifications to reach your audience across channels.
Automated workflows
& chatbots
Build visual workflows and chatbot conversations to connect the steps in your customer journey.
Campaign reporting
& insights
Review campaign activity and engagement to understand performance and guide your next steps.
A CLEARER WAY TO WORK
Connect the steps.
Keep the overview.
One place to organize your audience, coordinate communication and follow the results.
Organize your audience
Use subscriber data and segments to define who you want to reach.
Automate your communication
Connect campaigns and workflows to deliver relevant messages.
Follow the results
Review your reports and use what you learn to refine your approach.